The optimum combination of analog and digital

Messe Luzern has teamed up with Industry+ to develop a total concept – digital and analog – for successful B2B marketing that will find you new customers.

As a supplier and service provider, you face growing demands from manufacturers. Rather than individual products and services, you must now pitch comprehensive solutions to your customers. We have also made it through this development: today we offer you not only a trade fair appearance but also an integrated marketing solution – we have the optimum combination of analogue and digital. That's why we have expanded Swiss Medtech Expo with the online platform – to offer you an integrated, all-year-round marketing solution.

In recent years, we have successfully implemented this unique total concept in three industrial markets.

Your competencies in the spotlight

The focus is on your success stories – so you can successfully position yourself on the market as a leading provider in your field of expertise. We offer you the tools to prepare this content persuasively and hence clearly demonstrate your competences, while also making the benefits understandable for your customers – in both digital and analog domains.


All-year-round dialog

The online platform is where the Medtech community meets to find ideas, technologies and production solutions that will lead to projects being implemented successfully and at greater speed.

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